Denim’s Most Recognizable Backside: True Religion Jeans February 22nd, 2010 By

- from Denim Debutante

You’ve seen them on everyone from celebrities to the girl (or guy!) next door. These babies are carried at virtually every high-end denim boutique (as well as their own stand-alone stores) and all major department stores.

But, what’s so special about True Religion Jeans?

A little brand background from the True Religion site:

True Religion Becky Bootcut Stretch in Dark Windfall

True Religion "Becky" Bootcut Stretch in Dark Windfall

Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, authentic, timeless, great fitting, 1970′s inspired jeans wear, with a trendsetting appeal for today’s consumer.

Today, True Religion Brand Jeans is known not only for its denim, but also for its knit and woven sportswear, such as t-shirts, western shirts, sweatshirts and sweatpants that all have that vintage feel.

True Religion’s commitment to perfect fit, timeless style and that hippie bohemian chic flair have solidified True Religion’s brand position as a leader in premium denim and casual sportswear globally.

In the years since their inception, True Religion has exploded into a denim powerhouse and is, with the possible exception of 7 For All Mankind (which we’ll talk more about in the future!), the more recognizable and most counterfeited jeans. When purchasing a pair, there are a couple of things to keep in mind:

1. If you’re unsure that they’re authentic, WALK AWAY. While you won’t see any counterfeit True Religions here on beso.com, there is no guarantee that the ones you see for $50 on eBay are real.

2. Buying from someone you trust is very important, but even then, I recommend reading the tags and brushing up on the markers to look for (Authentic Forum is a great place to check this out, as well as this guide on eBay).

3. If the deal seems too good to be true, it probably is. Trust your instincts.

4. Read reviews and ask questions. There are people like me who live and breathe denim, and we’re more than willing to help you find the perfect pair!

There are definitely some great deals to be found for True Religion jeans right here on beso.com. The pair I recommend the most? The True Religion Multi Stud “Bobby” Flare in Promiseland Wash… and they’re 30% off!

Happy Shopping!

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