As Diana so eloquently pointed out yesterday, the fashion industry has really started to show its humanitarian colors, and we couldn’t be more thrilled. The concept behind the Obakki Foundation is to provide immediate aid and lasting sustainability to communities in need through creativity. In this case, the fundraising vehicle is a 10-piece collection of minimalistic dresses, tops, sweaters and coats, which together have all the ingredients for a perfect fall wardrobe. What makes the concept truly novel is the fact that 100% of the net profits from sales go directly to the cause – providing clean water and education for developing communities. What’s even more admirable is the fact that Obakki is involved through the entire process – from planning the projects, to raising funds, to managing field work. I strongly encourage a visit to the Obakki website where you can learn more about their humanitarian efforts and of course, get your shop on!
23 October 2012