I’m always amazed by how many women claim they can’t wear concealer.  I remember having an extensive conversation with Janeane Garofalo one time while I was applying her makeup.  We talked about women reaching a certain age where the fine lines take over and the makeup starts settling in and how discouraging wearing makeup can be.  What are the best brands on the market?  What is the best method to apply them?  The trick is, I say, to use about 50% less product than you think you need and only apply it to troubled areas.  Here are a few more foolproof tips:

1. Choose a color that matches your skin exactly.  Going one shade lighter can result in the unsightly raccoon-eye effect.

2. Apply concealer after foundation.  You don’t want to rub it off when blending in your base.  When applying undereye concealer, use a concealer brush and only target the darkest part.  Similarly, when covering blemishes, you only want to apply it to the blemish itself — using concealer around trouble spots will only highlight those areas.

3. Use powder sparingly — if at all.  While once considered a “must,” it can age you and actually encourage settling into fine lines around the eyes and mouth.  Newer concealer formulas have much better staying power, so powder is essentially obsolete.  Plus, dewy skin is a key to looking younger (just ask Jennifer Aniston). 

4.  Look for a creamy formula.  I like M.A.C. Studio Finish Concealer and Bobbi Brown Creamy Concealer.  While only available in a few shades Cle de Peau is a phenomenal, but pricey, formula.  Don’t have a lot of coin?  L’Oreal True Match Concealer is hands-down the best drugstore brand.