Can we talk about how frustrating the standard shopping user interface is? I get the whole concept of organizing it all when you’re offering hundreds or thousands of products, but for the average boutique, I get bummed out when I have to click on every single category. This is why I love the rolling interface of Theo, the online arm of design firm Thorsten van Elten. As you scroll to the bottom, more pieces load. It’s fun, it’s slick, and what’s even better, everything they sell is rad through and through.
clockwise, l-r: IMOGEN BELFIELD GOLD CLUSTER RING, $302.67, Theo-Theo; ASTA BARRINGTON FOLK STRIPE TRAY, $46.49, Theo-Theo; KOVAP OMNIBUS BUSSING, $29.49, Theo-Theo; LIAM HOPKINS GERALD, $26.31, Theo-Theo; PROUD CREATIVE TYPETABLES, $23.28, Theo-Theo; DAVID CASPAR SCHAFER MESSERBLOCK, $60.53, Theo-Theo; ANGELIO BATLE GRAPHITE EAGLE, $69.85, Theo-Theo; MICHAEL ANGOVE FEATHER TRAY, $40.27, Theo-Theo; ED CARPENTER WEDGE, $10.79, Theo-Theo; DONNA WILSON SAIL HOT WATER BOTTLE, $60.54, Theo-Theo.