LA's W.
3RD ST.
BUCKTOWN
CHICAGO

Fillmore Street, San Francisco, CA

VIRTUAL SHOPPING GUIDE:

Stretching from the Marina across multiple boroughs, and stopping just shy of Market, Fillmore Street in Lower Pacific Heights is synonymous with under-the-radar boutique shopping, and indie eateries. This stretch of retail stores services the eclectic Bay Area population that ranges from silicon valley tech-heads to granola-crunching yogis. Beso Editor DIANA RYU traversed the whole neighborhood and corralled the standouts (all shoppable from just about anywhere with a wi-fi signal).

  • 1

    Aesop

    2450 Fillmore St.
    San Francisco, CA 94115

    415.775.1837

    With a deeply devoted naturalist following in tow, Melbourne-born skincare brand Aesop opened its doors on Fillmore Street in 2013 as the answer to San Fran's green-living product junkie's prayers. Walk the depth of the store where the entire right wall is stacked with open pine wood boxes that fit like Tetris squares, and contain hundreds of amber-colored apothecary bottles. The vessels are filled with sulphate-free shampoos and parsley seed toners (a naturally occurring astringent) that are proven to heal all that may ail you. There are no prices listed in-store, so get comfortable with the Aesop staff and they'll hold your hand straight to the promised land. SHOP Aesop ›

    1

    Aesop

    2450 Fillmore St.
    San Francisco, CA 94115
    415.775.1837

  • 2

    Black Fleece

    2223 Fillmore St.
    San Francisco, CA 94115

    415.931.2203

    As the only Black Fleece boutique on the west coast, this wonderfully decadent love child of prep staple Brooks Brothers and Thom Browne serves up the modern cuts that earned Browne his CFDA win, without straying too far from the quality that the two hundred year old Brooks brand is built on. Both men and women can look here for expertly tailored tartan blazers, slim sweaters, and a squeal-inducing tassel-embroidered Stubbs & Wootton espadrilles, all neatly displayed on heaping, dark cherry-wood tables. SHOP Black Fleece ›

    2

    Black Fleece

    2223 Fillmore St.
    San Francisco, CA 94115
    415.931.2203

  • 3

    Cotelac

    1930 Fillmore St.,
    San Francisco, CA 94115

    415.351.0200

    A whirl through this bright white space is enough to send any francophile into a frenzy: Easy separates hang in individually lit pods, so sifting through the racks is like an otherworldly experience. France-based designers Raphaelle Cavalli and Pierre Pernod churn out pieces that make up their signature je ne sais quoi style by reinventing classics like boatneck tank tops printed in a multi-colored weave print, and striped tees updated with heavy black trim. The brand also partners with an indie record label and selects an up-and-coming musician's CD to give away free with every purchase (played on loop in-store, too). SHOP Cotelac ›

    3

    Cotelac

    1930 Fillmore St.,
    San Francisco, CA 94115
    415.351.0200

  • 4

    Jigsaw London

    2121 Fillmore St.,
    San Francisco, CA 94115

    415.931.5520

    If the exposed brick walls and black industrial pipe racks don't give it away, the collage against the wall will: The store's pièce de résistance is made up of framed photos of the Union Jack, an homage to the British-born company's roots. They stock basics that every good Brit should have including striped boatneck tops, Hunter wellies in every shade you can think of, and of course the requisite heavy trench (all of which are necessary for the equally infamous gloomy San Francisco weather). Of note: Kate Middleton worked retail in a Jigsaw London store across the pond. SHOP Jigsaw London ›

    4

    Jigsaw London

    2121 Fillmore St.,
    San Francisco, CA 94115
    415.931.5520

  • 5

    George

    2512 Sacramento St.,
    San Francisco, CA 94115

    415.441.0564

    When owners Bobby Wise and Lyndon Lambert were unable to find aesthetically pleasing products in the big box stores for their beloved wire-haired fox terrier George (the dearth of pastel colored enamel dog bowls was frightening), they decided to take it upon themselves to create well-designed, pet-approved goods. The products stacked in their intimate space are modernist and colorful, including a bakery case of human-tested, baked-from-scratch treats displayed to dazzling effect, vintage pet tags hanging from a dog-shaped wire frame, and colorblocked dog beds that beg for an afternoon nap. Your animal will be in heaven. SHOP George ›

    5

    George

    2512 Sacramento St.,
    San Francisco, CA 94115
    415.441.0564

  • 6

    Mio

    2035 Fillmore St.,
    San Francisco, CA 94115

    415.931.5620

    Spotted with floor-to-ceiling wood beams, this airy loft feels more like a gallery space than retail store, thanks in part to track lights that spotlight pieces from Issay Miyake, studiorundholz, and Annette Gortz hanging on the walls much like paintings. It's the must-visit pitstop of the San Francisco art set, who flock here for avant-garde duds and phenomenally edited pieces. Mio is en route to a full-fledged e-commerce site, but in the meantime, call their shop for buying rights to a fire-engine red, geometric cut-out Bao Bao purse or perforated lace-up booties from Noriem. SHOP Mio ›

    6

    Mio

    2035 Fillmore St.,
    San Francisco, CA 94115
    415.931.5620

  • 7

    Mudpie

    2185 Fillmore St.,
    San Francisco, CA 94115

    415.771.9262

    An unassuming gray door opens up into a cavernous space—made warmer by the white picket railing circling the perimeter of the second story—at this babies and kids mecca (the upstairs houses the hand-selected antique furniture). Cozy up next to the large bay window after browsing aww-inducing toys and clothes, expertly curated by the same owner who opened the shop thirty years ago. The aesthetic here runs the gamut, from très chic neutral onesies and miniature cashmere cardigans to brightly colored inflatable giraffes, which officially makes this Fillmore Street gem the ideal spot to find gifts for your next baby shower. SHOP Mudpie ›

    7

    Mudpie

    2185 Fillmore St.,
    San Francisco, CA 94115
    415.771.9262

  • 8

    Prana

    1928 Fillmore St.,
    San Francisco, CA 94115

    415.590.3940

    With an endless string of juice bars, urban farms, and organic co-ops, it's no wonder that the yogi and performance-wear emporium set up it's fifth—and only California-based—storefront on Fillmore. Inside, between the hemp stretch fabric leggings and fair trade, recycled polyester pullovers, you'll find installations from local artists (you can't miss the wall-sized photograph along the left side of the store), mannequins who are positioned in Sukhasana, and a calendar of free Vinyasa flow classes every weekend. Rock climbers and hiking fanatics rejoice: Your favorite accouterments are stocked here, too. SHOP Prana ›

    8

    Prana

    1928 Fillmore St.,
    San Francisco, CA 94115
    415.590.3940

  • 9

    ZINC Details

    1905 Fillmore St.,
    San Francisco, CA 94115

    415.776.2100

    Owner Vasilios "Vas" Kiniris built his twenty-year-old art-based furniture and home goods business on exquisite taste and attention to detail. Design heavyweights like Herman Miller chairs, Knoll tables and Vitra clocks are crammed into just about every corner of the color laden store and its adjoining annex. Everything here is exceedingly considered by Vas and his wife, Wendy (they both have degrees in Environmental Design), from the vintage Paul Mccobb room divider to the candy-hued Kartell table lamps. In addition, they host a number of local talents, like Bay Area-based artist Michael Murphy, whose ongoing series of San Francisco modern architecture prints line the stark white walls. SHOP ZINC Details ›

    9

    ZINC Details

    1905 Fillmore St.,
    San Francisco, CA 94115
    415.776.2100

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