NYC MONTANA
AVE
LOWER EAST SIDE, NEW YORK CITY
VIRTUAL SHOPPING GUIDE:
In the past decade New York City's Lower East Side has erupted with great shopping—primarily of the under-the-radar, independent sensibility. But you don't have to go sleuthing around to find it: Contributing Editor ANNE ZIEGLER rounds up the best Lower East Side shopping destinations, that also happen to be online.
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Assembly
170 Ludlow St., Lower East Side, New York City
212.253.5383This moodily-lit, sliver-of-a-space feels a bit like a turn-of-the-century general store—though instead of canned goods, Assembly NY specializes in subtly avant-garde pieces like Raquel Allegra's de-constructed t-shirts, and staggered crystal rings by E.M. Designs. A turn through the e-boutique is just as inspiring: Owner Greg Armas often collaborates directly with designers to ensure that most things on offer are exclusive to the Lower East Side shop.SHOP NOW >
1Assembly
170 Ludlow St., Lower East Side, New York City
212.253.5383
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Pixie Market
100 Stanton St., Lower East Side, New York City
212.253.5393It may occupy a small footprint, but the three racks of clothing at Pixie Market always speak volumes: Not only does this Lower East Side gem often hit the under $100 target, but they offer loads of brightly patterned tops and dresses that you just can't get anywhere outside of New York City. Ikat sandals, embellished mini skirts, and studded leather collars top our lists.SHOP NOW >
2Pixie Market
100 Stanton St., Lower East Side, New York City
212.253.5393
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Green Depot
222 Bowery, Lower East Side, New York City
212.226.0444In an effort to prove that being eco-conscious means you can hang with the fashionable kids on the block, the giant Lower East Side-based Green Depot is a one-stop shop for earth-friendly products, offering one of the largest selections not only in New York City, but in the country. The store offers a range of organic, recycled and sustainable options for every room in your home: Parents should be sure to check out the Green Depot house brand of products. SHOP NOW >
3Green Depot
222 Bowery, Lower East Side, New York City
212.226.0444
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Gargyle
16 Orchard St., Lower East Side, New York City
917.470.9367A love of sports, a taste for luxury, and a downtown sensibility are the creative inspiration behind this popular Lower East Side boutique. Though Gargyle originally launched as an e-commerce-only destination, their spot-on mix of chic leisurewear quickly justified a brick-and-mortar presence, too. You'll always find a healthy array of Acne, Fred Perry, and United Bamboo, plus you shouldn't miss the eponymous Gargyle label, which turns out a fresh take on country club style.SHOP NOW >
4Gargyle
16 Orchard St., Lower East Side, New York City
917.470.9367
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Doyle & Doyle
189 Orchard St., Lower East Side, New York City
212.677.9991Specializing in estate and antique jewelry, Doyle & Doyle was one of the first boutiques to put its stakes down in the Lower East Side—and it deserves no small part of the credit for bringing the New York City shopping pilgrims downtown. Its selection of estate and antique jewelry that's actually affordable is pretty much unparalleled. Beyond Art Deco necklaces and Victorian emerald drop earrings, they do a big business in engagement and wedding rings—plus turn out a sweetly feminine house-line of delicate vintage-inspired jewelry under the Doyle & Doyle name. SHOP NOW >
5Doyle & Doyle
189 Orchard St., Lower East Side, New York City
212.677.9991
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Maryam Nassir Zadeh
123 Norfolk St., Lower East Side, New York City
212.673.6405Though the Maryam Nassir Zadeh website is one of the coolest around, it doesn't really do an in-person visit to this airy Lower East Side space justice. Dotted with artful vignettes on the floor, and suspended-from-the-ceiling racks, the New York City-based Maryam Nassir Zadeh really feels like more of an otherworldly gallery than boutique. It's a sensibility that's firmly backed up by the offerings for sale: There are Lauren Manoogian bracelets, silky Electric Feathers dresses, and perfectly beaten up sneakers from Golden Goose.SHOP NOW >
6Maryam Nassir Zadeh
123 Norfolk St., Lower East Side, New York City
212.673.6405
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Freemans Sporting Club
8 Rivington St., Lower East Side, New York City
212.673.3209Part barbershop, part apothecary, and part clothing store, Freeman's Sporting Club is focused pretty exclusively on the wants and needs of men. Specifically, guys who are interested in classic American workwear and haberdashery: As a huge bonus, everything on offer is made within 10 miles of the shop's Lower East Side location.SHOP NOW >
7Freemans Sporting Club
8 Rivington St., Lower East Side, New York City
212.673.3209
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Salvor Projects
172 Forsyth St., Lower East Side, New York City
917.450.9706After almost seven years of collaborating with retailers, New York City-based designer Ross Menuez decided it was time to open his own stand-alone shop. Turned out in stark gray—an intentionally grim backdrop to his psychedelically colorful wares—the Salvor Projects space offers all the screen-printing that has made Menuez famous. There are classic totes, truly gorgeous scarves, and a host of architectural tops and dresses, which all feature his signature graphics.SHOP NOW >
8Salvor Projects
172 Forsyth St., Lower East Side, New York City
917.450.9706
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Reformation
156 Ludlow St., Lower East Side, New York City
646.448.4925Launched by Yael Afalo (of YaYa fame) and Chi Bui, The Reformation was born from frustration about the design cycle: As a designer, it takes an awfully long time to see the piece you made actually hit the racks. So the duo decided to re-work vintage pieces on the fly. The result: Supremely pretty pieces with winning details like exposed zippers, angular necklines, and lace, which has developed a following on both coasts, though this New York City location has turned Lower East Siders into fast fans. SHOP NOW >
9Reformation
156 Ludlow St., Lower East Side, New York City
646.448.4925
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End of Century
237 Eldridge St., Lower East Side, New York City
646.580.4051Started by best friends fresh out of college (and stars of Bravo's Gallery Girls), End of Century revolves around the very nebulous concept of "craftsmanship + creativity." It's both a gallery and a store, meaning you'll find a constantly rotating array of limited-edition and unique items. There are tons of pieces from Lower East Side residents and New Yorkers alike: Standouts include Abigail Wolf ceramic vases to Julie Thevenot's coolly colorful necklaces. SHOP NOW >
10End of Century
237 Eldridge St., Lower East Side, New York City
646.580.4051

