LOWER
EAST
SIDE
SILVER
LAKE

MONTANA AVENUE, Santa Monica,
Los Angeles, CA

VIRTUAL SHOPPING GUIDE:

Who said Los Angeles isn't a walking city? Just steps from the Pacific Ocean, the tree-lined stretch of Montana Avenue between 7th and 17th street is home to a bevy of independent boutiques, home décor shops and gourmet eateries: Even if you're not physically close enough to take the stroll, KATE WOLFSON takes you on a tour of the street's best spots, which you can shop from the comfort of your couch.

  • 1

    Cafe Luxxe

    925 Montana Ave., Santa Monica, Los Angeles
    310.394.2222

    This Montana Avenue staple is the epitome of the neighborhood coffee shop, albeit a very swanky one—serving brewed-to-order espressos, coffees and teas applying a traditional European approach. The Santa Monica crowd is friendly, the atmosphere relaxed. In fact, the Café Luxxe website goes the extra step of providing a profile for every barista – useful information when cheering on your favorite in their Latte Art competitions. But this place has so much more to offer than just the perfect latte: Café Luxxe sells a hand-picked selection of giftables including Compagnie De Provence products and whimsical Rifle Co. paper goods. SHOP NOW >

    1

    Cafe Luxxe

    925 Montana Ave., Santa Monica, Los Angeles
    310.394.2222

    Cafe Luxxe
  • 2

    Jill Roberts

    920 Montana Ave., Santa Monica, Los Angeles
    310.260.1966

    Though small in size, this Los Angeles institution—outfitting Santa Monica locals since 1995—packs a major fashion punch. In addition to Seaton, Roberts' self-designed line of beach-centric staples (think silk tie-dye shorts and supremely soft jersey maxi dresses), the color-coordinated racks at Jill Roberts are a who's who of must-have brands: A.L.C, Clover Canyon, and Kelly Wearstler to name a few. We check the website constantly for sales, since they're epic, and never to be missed. SHOP NOW >

    2

    Jill Roberts

    920 Montana Ave., Santa Monica, Los Angeles
    310.260.1966

    Jill Roberts
  • 3

    London Sole

    1331 Montana Ave., Santa Monica, Los Angeles
    310.255.0937

    Since the late '60s this British export has been doing one thing and one thing only: Ballet flats. The wall to ceiling shelves of this ultra-girly, boudoir-esque Santa Monica shop are flush with colorful boxes containing chic (and freakishly comfortable) alternatives to heels in every possible color/fabric/silhouette combination. Equal parts timeless and luxurious, London Sole has a loyal, not to mention royal following on both sides of the pond (the Middleton sisters are big fans). Our picks: the classic quilted Henrietta and the dressed up Mariposa in black—or you can always set up an appointment through the London Sole website to design a custom pair. SHOP NOW >

    3

    London Sole

    1331 Montana Ave., Santa Monica, Los Angeles
    310.255.0937

    London Sole
  • 4

    Only Hearts

    1407 Montana Ave., Santa Monica, Los Angeles
    310.393.3088

    Helena Stuart, the brains behind Only Hearts, has been doing inner-outerwear (artfully layering intimates so they show under clothes) since long before it became a "thing." The in-house line of cozy under things takes top billing, but the Montana Avenue shop also stocks also stocks a healthy selection of sexy knickers from the likes of Stella McCartney and sought after Canadian import, Blush. But be warned... while sifting through the bevy of jewelry and apothecary items you might stumble upon a book entitled 101 Places To Have Sex before You Die or a pair of furry handcuffs. SHOP NOW >

    4

    Only Hearts

    1407 Montana Ave., Santa Monica, Los Angeles
    310.393.3088

    Only Hearts
  • 5

    Pom Pom Interiors

    1021 Montana Ave., Santa Monica, Los Angeles
    310.395.0770

    Styled to resemble a fairy tale cottage (if the fairy tale was set on the exclusive beaches of Malibu), the family owned Pom Pom Interiors has been around for over two decades. Whimsical beach living essentials—seashell lamps, driftwood lanterns, reclaimed wood art prints and pearl jewelry—are displayed on every conceivable surface. They've even managed to squeeze in a four poster bed decked out in airy linens and frilly throw pillows—with more bedding options available through the site. The Santa Monica beach vibe continues on the veranda out back, which is jam-packed with even more vintage goodness. SHOP NOW >

    5

    Pom Pom Interiors

    1021 Montana Ave., Santa Monica, Los Angeles
    310.395.0770

    Pom Pom Interiors
  • 6

    Rachel Ashwell Shabby Chic

    1013 Montana Ave., Santa Monica, Los Angeles
    310.394.1975

    The happy marriage of English chic and Santa Monica cool that is the Rachel Ashwell aesthetic is beautifully represented within the perfectly-imperfect (a Rachel Ashwell specialty) distressed walls of this cozy shop. The selling floor is a maze of one-of-a-kind antiques, porcelain dinnerware, and plush couches that are so soft they feel a bit like quicksand. The rustic shelves are overflowing with heirloom-quality floral bedding, ruffled pillows and quilts that would perfectly outfit any of Shabby Chic's vintage beds. SHOP NOW >

    6

    Rachel Ashwell Shabby Chic

    1013 Montana Ave., Santa Monica, Los Angeles
    310.394.1975

    Rachel Ashwell Shabby Chic
  • 7

    Roseark

    1111 Montana Ave., Santa Monica, Los Angeles
    310.395.6706

    Playing little sister to the flagship outpost in West Hollywood, Roseark Santa Monica is every husband's/boyfriend's/son's gifting dream, since any present from this expertly curated jewelry mecca is guaranteed to please—whether it's a colorful Dannijo confection or an Anna Sheffield champagne diamond engagement ring. Stop in to check out the rotating art installations or take your pick from the carefully selected one-of-a-kind lifestyle items and accessories including Edie Parker acrylic clutches and Marie Turnor supple leather paper lunch bags. For the non-Santa Monica natives, the super easy to navigate roseark.com boasts a nifty "shop by price" feature. SHOP NOW >

    7

    Roseark

    1111 Montana Ave., Santa Monica, Los Angeles
    310.395.6706

    Roseark
  • 8

    Tribute Boutique

    1230 Montana Ave., Santa Monica, Los Angeles
    310.395.5796

    Under the watchful eye of owner and Los Angeles native Laylie Aghili, this hidden gem of a Santa Monica shop has the art of high/low dressing down pat. Tribute Boutique is home to an impressive roster of under-the-radar brands like Monrow, Theonne, and Currer Bell, which means that browsing the Montana Avenue racks is an education in what the cool kids are wearing. Plus, lots of items hit the under $100 mark, which means stocking up on easy basics and fun accessories is a no-brainer. SHOP NOW >

    8

    Tribute Boutique

    1230 Montana Ave., Santa Monica, Los Angeles
    310.395.5796

    Tribute Boutique
  • 9

    Zouk Los Angeles

    1131C Montana Ave., Santa Monica, Los Angeles
    310.260.1230

    A bi-continental collaborative effort between sisters (one resides in Australia, the other in Los Angeles) the concept for this eclectic Santa Monica home décor shop was born out of their mutual love and appreciation for travel, art, and philanthropy. Sourced from the farthest corners of the earth, Zouk Los Angeles' offerings range from Turkish towels, Portuguese ceramics and Moroccan Candles to re-purposed fabrics and vintage Persian rugs. Taking their charitable mission full circle, 3% of each purchase is donated to a charity closest to the customer's heart—the handwritten options on the giant chalkboard suspended above the register include The Humane Society, Doctors Without Borders, and many others.SHOP NOW >

    9

    Zouk Los Angeles

    1131C Montana Ave., Santa Monica, Los Angeles
    310.260.1230

    Zouk Los Angeles
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