GREENWICH
VILLAGE
LONDON
MAYFAIR

Notting Hill, London, England

VIRTUAL SHOPPING GUIDE:

Once originally home to Rastifarians, then taken over by Trustafarians and Fauxhemians, Notting Hill has become, in many ways, an extension of ultra-posh Knightsbridge. Its shopping scene is far, far more laid-back though, and while a lot of the older stores have made way for new boutiques, it's still the sort of residential neighborhood that's perfect for a lazy Sunday brunch and shopping stroll.

  • 1

    Atelier Mayer

    47 Kendal St., Notting Hill, London
    +44 20 7706 7200

    The word "vintage" is often applied to anything that's just old, but there's a sizable difference between what's truly vintage, and what's thrift. Atelier Mayer is vintage proper. Carmen Haid (the former PR Director for Celine, who also happens to be a young Penelope Cruz doppleganger) painstakingly hand-picks 20th century pieces, which are primarily from names like Schiapparelli, Gaultier, and Givenchy (there are also some label-less items that are utterly stunning). To keep to the Notting Hill store's motto of "the future of vintage," she recently started commissioning young London talent to create "vintage-inspired" dresses and accessories. They are, truth be told, just as good as the other originals.SHOP NOW >

    1

    Atelier Mayer

    47 Kendal St., Notting Hill, London
    +44 20 7706 7200

    Atelier Mayer
  • 2

    Bodas

    38B Ledbury Rd., Notting Hill, London
    +44 20 7727 5063

    Apart from Rigby & Peller (but only because they fit the Queen), Bodas makes the best knickers in all of London. The tiny art gallery of a Notting Hill boutique (everything hangs on colorfully branched metal trees) makes it look like the lingerie is supposed to be more conceptual or complicated than it appears, when in fact, it's not complicated at all. It's actually cool and sexy in a low-key way: The seamless Tactil blush-tinted bralet is so much more flattering on all skin types than what's typically sold as "nude," and the Jabouley lace underwires are a sleek girl's dream—not a retro bullet-shaped cup, nor extra padding anywhere to be seen. Don't overlook the little PJ shorts or the camisoles at Bodas either—they're perfection.SHOP NOW >

    2

    Bodas

    38B Ledbury Rd., Notting Hill, London
    +44 20 7727 5063

    Bodas
  • 3

    Couveture & the Garbstore

    198 Kensington Park Rd., Notting Hill, London
    +44 20 7229 2178

    It takes a lot of energy to cover kids, home, fashion, and vintage, which makes it no big surprise that this upstart Couveture & The Garbstore is a full family affair: Husband and wife team Emily Dyson and Ian Paley put a lot of thought into what they stock, and can probably attribute their cult following to all the excellent collaborations from all over the world that they've scored. The Notting Hill based boutique is home to old-school unisex watches by Uniform Wares, Tissage-patterned teacups, and Paley's own vintage-inspired menswear label that uses traditional manufacturing techniques from the 1950s.SHOP NOW >

    3

    Couveture & the Garbstore

    198 Kensington Park Rd., Notting Hill, London
    +44 20 7229 2178

    Couveture & the Garbstore
  • 4

    Daunt Books

    112–114 Holland Park Ave., Notting Hill, London
    +44 20 7727 7022

    Carrying one of the fabric shopping bags from Daunt around London has the kind of status-y cache amongst the city's hipster intellectuals as, say, an Hermes bag amongst Sloane Rangers. (Seriously.) This beautiful Edwardian book boutique started as a travel bookstore and even though it's expanded to include rows of history books, politics, and fiction, it's all brilliantly organized by country. Even the most far-flung destinations are well-represented at Daunt Books (a guide to Antartica wildlife, anyone?). The best part about ordering online, though, is the subscription service. You can buy $50 "Londoner," Fitzgerald -themed or childrens packages, or a year's worth of books for $200, that are all carefully chosen by the store's staff.SHOP NOW >

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    Daunt Books

    112–114 Holland Park Ave., Notting Hill, London
    +44 20 7727 7022

    Daunt Books
  • 5

    MATCHES

    60–64 Ledbury Rd., Notting Hill, London
    +44 20 7221 0255

    Once upon a time (before movies like Match Point and, of course, Notting Hill), Ledbury Road was home to mom and pop shops, an equal number of good pubs, and Matches. While the neighborhood has seen an explosion of designer stores, this indie boutique (now triple the size) is still a standout because it mixes highlights from more established designer names (Vanessa Bruno, Isabel Marant, etc.) with Europe's young design talent (MGSM, Delfina Delettrez) in a way that's sophisticated, yet fun. Translation: Everything's basically a splurge, but a justifiable, cost-per-wear splurge given how wonderful it all is.SHOP NOW >

    5

    MATCHES

    60–64 Ledbury Rd., Notting Hill, London
    +44 20 7221 0255

    MATCHES
  • 6

    OFFICE

    208 Portobello Rd., Notting Hill, London
    +44 20 7229 3576

    Londoners do a lot of walking. And Office has the market covered for his and her shoes that are sensible but laced with street cred. The basics are well-represented at the Notting Hill shop: Perfect black motorcycle boots, delicate ballet flats, a minimal saddle sneakers abound. But because they're cherry-picked from over 100 brands (including the in-house line, Office, which is stellar), you'll never feel like you're walking out with just another shoe. And more often than not, they ring in for under $100. SHOP NOW >

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    OFFICE

    208 Portobello Rd., Notting Hill, London
    +44 20 7229 3576

    OFFICE
  • 7

    SpaceNK

    56 Maddox St., Notting Hill, London
    +44 78 7499 0145

    The best thing about the beauty chain Space NK is that it never, really, feels like you're shopping a chain. "Hard-to-find," "herbology," and "organic" are words repeated as regularly as "hello" at this Notting Hill location, and—maybe it's the aromatherapy at work—but each of the carefully sourced products feel like they'll actually do you a world of good. Tata Harper's farm-grown organic skincare line is shockingly transformative, the bath oils are restorative (rather than just stinky), and the travel packs really do include the essentials. Spend enough time shopping at Space NK and you'll end up as beautifully packaged as the products themselves.SHOP NOW >

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    SpaceNK

    56 Maddox St., Notting Hill, London
    +44 78 7499 0145

    SpaceNK
  • 8

    Toast

    191 Westbourne Grove, Notting Hill, London
    +44 20 7229 8325

    If APC had a British cousin, it would be Toast. The clothes are similarly well-made, super easy-to-wear, and very low-key. But what most people go really crazy for are the cozy home goods—traditional woolen Welsh blankets, Yorkshire beeswax candles, and the brand's own orange marmalade. It's everything you need for a weekend in the Lake District curled up by the fire. (Though your Notting Hill living room would do just as well.)SHOP NOW >

    8

    Toast

    191 Westbourne Grove, Notting Hill, London
    +44 20 7229 8325

    Toast
  • 9

    The Village Bicycle

    79–81 Ledbury Rd., Notting Hill, London
    +44 20 7313 9031

    There are a lot of socialite-owned boutiques in Notting Hill, but The Village Bicycle is different. First things first: The name. (It's British slang for, how shall we say it…a slightly frisky lady.) Second, while every other one is peddling very sedate Ibiza-beach luxe, this one is purely in-your-face punk luxe. Most likely that's because it's owned by two rambunctious twenty-somethings, one of whom is Tallulah Harlech, daughter of Amanda Harlech (muse to Karl Lagerfeld). As if inspired by the Kaiser himself, there's a lot of metal to be found in store: Gold spiked leopard stiletto booties and silver spiked leather Converse high tops sit alongside gold spiked cardigan chains, and lip-shaped phones in the color of—you guessed it—gold. It kind of feels like Trash & Vaudeville in New York City, except with a British accent and a lot less 'tude.SHOP NOW >

    9

    The Village Bicycle

    79–81 Ledbury Rd., Notting Hill, London
    +44 20 7313 9031

    The Village Bicycle
  • 10

    Wolf & Badger

    46 Ledbury Rd., Notting Hill, London
    +44 20 7229 5698

    Notting Hill's become very (very) posh in the last couple of years. Wolf & Badger—called after the middle names, no joke, of the two brothers who own the shop—is there to represent the little guys. The slick, mod space opened in 2010 to spotlight independent British design brands in both home goods and fashion (including the NewGEN winners from London Fashion Week). The designers rent space withinWolf & Badger—and then take home 90% of their own sales. The idea's proven so smart Henry (Wolf) and George (Badger) opened a second location in Mayfair.SHOP NOW >

    10

    Wolf & Badger

    46 Ledbury Rd., Notting Hill, London
    +44 20 7229 5698

    Wolf & Badger
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