SILVER
LAKE
NOTTING
HILL

Greenwich Village & West Village,
New York City

VIRTUAL SHOPPING GUIDE:

Not only is the West Village one of New York City's prettiest neighborhoods, but its independent boutiques and shops are some of the area's most surprising. Whether you're hunting through Greenwich Village for jewelry and stationery, or walking Bleecker Street looking for this season's best tops, the area has many of New York's most compelling boutiques. Contributing Editor ANNE ZIEGLER explores.

  • 1

    Adelaide

    702 Greenwich St., West Village,
    New York City
    212.627.0508

    At vintage furnishings shop Adelaide, co-owners Michael Smith—founder of '30s home-goods boutique Depression Modern—and Mary Corliss focus on alluring 20th-century works by lesser-known designers. This New York City go-to is filled with immaculately refinished furniture, and housewares from the thirties and forties, which makes Adelaide look all dressed up for a cocktail party that Cary Grant and Ginger Rogers might have dropped in on back in the day. In the parlorlike main room, Art Deco lovers can stumble from rosewood bar consoles to clean-line sofas to stainless-steel cocktail shakers to high-backed club chairs. The smaller back room, for its part, is arranged like a dining room with lacquered wood tables, a china cabinet, and metal-finished floor lamps. SHOP NOW >

    1

    Adelaide

    702 Greenwich St., West Village,
    New York City
    212.627.0508

    Adelaide
  • 2

    Aedes de Venustas

    9 Christopher St., West Village,
    New York City
    212.206.8674

    At the quiet end of a curvy West Village street, this haven for all that smells delicious has become an essential stop for fragrance fans, including celebs Sarah Jessica Parker, Liv Tyler, and Hugh Jackman. Run by a knowledgeable German couple, who are experts in helping newcomers navigate the goods, Aedes to Aedes de Venustas deals in high-end, hard-to-find perfumes, skin care, candles and home scents from around the world. It is inarguably New York City's best resource for boudoir-worthy gifts, too. SHOP NOW >

    2

    Aedes de Venustas

    9 Christopher St., West Village,
    New York City
    212.206.8674

    Aedes de Venustas
  • 3

    Aloha Rag

    505 Greenwich St., West Village,
    New York City
    212.925.0882

    The glossy, white New York outpost of this Honolulu store showcases rocker-worthy garb for men and women. Opened by Tatsugo Yoda in 2007, Aloha Rag shills a mix of luxe labels (Balmain, Maison Martin Margiela, Alexander Wang) and hard-to-find indies (Hysteric Glamour, Henrik Vibskov, Charles Anastase) from the U.S. and abroad. Shoes and accessories by Golden Goose and Number (N)ine X Converse, avant-garde eyewear by Linda Farrow and colorful baubles by Luis Morais also draw big spenders from far and wide. Aloha Rag may be on the far end of the West Village, but it most definitely justifies walking a few extra blocks. SHOP NOW >

    3

    Aloha Rag

    505 Greenwich St., West Village,
    New York City
    212.925.0882

    Aloha Rag
  • 4

    Broadway Panhandler

    65 E. 8th St., Greenwich Village,
    New York City
    212.645.6572

    This New York City family-owned business was established in 1939, and quickly became the go-to spot for kitchenware downtown. Broadway Panhandler stocks hard-core products for professional chefs, but there's also plenty on hand for the gourmet dabbler. The shop's personality really lies in the fun and innovative kitchen accessories it offers for any level of cooking enthusiast to enjoy. Check out the Edward Salad Hands ($20)—bamboo tossers that look like fingers—or the Onion Goggles ($20), which provide extreme protection while slicing the tear-inducing vegetables. Broadway Panhandler also offers the ongoing series Demonstrations and Conversations, which includes demos, tastings and interviews with popular chefs in the New York City area. SHOP NOW >

    4

    Broadway Panhandler

    65 E. 8th St., Greenwich Village,
    New York City
    212.645.6572

    Broadway Panhandler
  • 5

    Castor & Pollux

    238 W. 10th St., West Village,
    New York City
    212.645.6572

    With Castor & Pollux, Kerrilyn Pamer has created a women's apparel boutique that brings a bevy of beautifully feminine (but not frilly) fashions to New York City. Trained as an interior designer, Pamer worked for Martha Stewart before turning her talented eye to clothing and accessories. Now she curates a petite West Village boutique to help stylish Manhattanites build their wardrobes, and even manages to attract some intrepid outer-borough explorers in the process. Favoring classic pieces over anything trendy or fashion-forward, the result is that Castor & Pollux offers an eclectic mix that looks simultaneously contemporary and vintage.SHOP NOW >

    5

    Castor & Pollux

    238 W. 10th St., West Village,
    New York City
    212.645.6572

    Castor & Pollux
  • 6

    JF & Son

    56 University Pl., Greenwich Village,
    New York City
    212.343.3131

    This airy Greenwich Village boutique showcases the cutting-edge collections of Jesse Finkelstein and Katie King's arty label. Racks of expertly constructed pieces display the duo's affinity for inventive fabrics and their appreciation for artistic collaboration—everything at JF & Son is designed in-house and hand-crafted in socially responsible artisan studios in India and China, where employees are able to contribute creative input. The result: Pieces that are completely original to New York City. There are eye-catching dresses, tops, and jackets made from unique textiles, as well as bags, jewelry, men's shirts, and a home line, which includes patchwork pillows, handwoven blankets, and colorful quilts that could double as art pieces. SHOP NOW >

    6

    JF & Son

    56 University Pl., Greenwich Village,
    New York City
    212.343.3131

    JF & Son
  • 7

    Lucky Wang

    82 Seventh Ave., West Village,
    New York City
    212.229.2900

    Best known for its use of colorful tinsel in its fuzzy creations, Lucky Wang was started by designer Emily Wang in 2001. At the time Wang was designing accessories, but she was expecting her first child and eventually shifted her focus to baby and children's designs. Wang sought to design for a new generation of New York City parents who were edgy and cool, creating clever gifts and unique packaging ideas. As a boon, the entire Lucky Wang collection is available online. SHOP NOW >

    7

    Lucky Wang

    82 Seventh Ave., West Village,
    New York City
    212.229.2900

    Lucky Wang
  • 8

    Murray's Cheese Shop

    1254 Bleecker St., West Village,
    New York City
    212.243.3289

    In 2004, the iconic West Village cheese shop that dates back to 1940 moved across the street, mercifully increasing its size four times over. With this new space, shoppers will find a broader range of items at Murray's Cheese Shop, including Niman Ranch charcuterie, specialty olive oils, and a lovely selection of salads, quiche, pastries, and pressed-to-order panini. But cheese heads tend to zero in on the 250-strong selection from all over the world, from olive oil-aged Spanish Manchego to runny mixed milks from Italy. All manner of ash-covered, leaf-wrapped, raw milks, and blue varieties are here, and if it becomes a tad overwhelming, the knowledgeable counter staff is at your disposal, along with the sleek classroom, which holds workshops for New York City residents and tourists alike. SHOP NOW >

    8

    Murray's Cheese Shop

    1254 Bleecker St., West Village,
    New York City
    212.243.3289

    Murray's Cheese
  • 9

    Tocca

    605 Hudson St., West Village,
    New York City
    212.255.3801

    After focusing on its beauty business for the last 10 years, Tocca has tapped Emma Fletcher (formerly of cult-favorite brand Lyell) to be the head designer for Ready-to-Wear. Tocca clothing has Fletcher's signature vintage feel (think lace and rounded collars) but the pieces feel current and chic. The West Village flagship showcases the feminine women's clothing and accessories, and, of course, Tocca's coveted beauty products.SHOP NOW >

    9

    Tocca

    605 Hudson St., West Village,
    New York City
    212.255.3801

    Tocca
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